WWII Posters

This pair of US Military recruiting posters demonstrates the way that two branches of the military—the Marines and the Women’s Army Corps—borrowed techniques from advertising professionals to “sell” a romantic vision of war to Americans. These two images take different strategies: one shows Marines at war in a lush jungle, reminding viewers that the war was taking place in exotic lands, the other depicted women taking on new jobs as a patriotic duty.

This pair of US Military recruiting posters demonstrates the way that two branches of the military—the Marines and the Women’s Army Corps—borrowed techniques from advertising professionals to “sell” a romantic vision of war to Americans. These two images take different strategies: one shows Marines at war in a lush jungle, reminding viewers that the war was taking place in exotic lands, the other depicted women taking on new jobs as a patriotic duty. Bradshaw Crandall, “Are you a girl with a star-spangled heart?” Recruiting Publicity Bureau, US Women’s Army Corps Recruiting Poster (1943); Unknown, “Let’s Go Get ‘Em.” Beck Engraving Co. (1942). .

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